Protecting YAN ads: a full guide
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Protecting YAN ads in the account means blocking individual placements, bidding on a conversion forecast, and knowing what a block does not do. You can block impressions on chosen YAN placements and in external networks. You cannot block them on Yandex search projects. For banners the list is up to 1,000 domains, for video ads up to 100. An external network cannot be blocked as a whole. An exclusion can narrow the audience. The help text considers it irrational to review placements by hand and turn off the ineffective ones.
Click fraud is not substituted here for the Placements report. Below is a guide to actions in the account: from the grey label of a placement already blocked to the search click price and the rules for a site to enter YAN.
A block from the report, not from memory
In the Placements report you can allow or block impressions without leaving the report. A placement already blocked is labelled grey. The help text advises deciding on statistically significant data and suggests turning previously disabled placements back on to recheck them. In one report you can change impressions for several campaigns at once. The same control exists in Report Wizard, grouped by “Placement name”.
“Statistically significant data” is not translated into a number of clicks or conversions. While there is no threshold, do not insert your own “after 30 clicks”. The decision is still not worth making on one or two conversions: the price on those can differ sharply from a stable one. For ineffectiveness the help text offers “Maximum conversions” or key goals — a lower bid where the forecast is worse. That is not a ban on excluding a placement.
List limits
A site on the list closes topical pages and search on that site. For banners, up to 1,000 domains; for video, up to 100. The network Q&A states the limit differently: no more than 1,000 impression places, including sites, apps and external networks. While the wordings diverge, banners and video follow the blocked-placements help, and apps follow the impression-place wording.
Yandex search is not put on the list: it cannot be blocked. An external network as a whole cannot either. The audience can get narrower from exclusions, even if there are many grey rows. Grey is the label of something already blocked, not a medal for clean traffic.
Click fraud and sklikivanie and invalid clicks do not change these limits. Who clicks ads does not replace the grey label. A refund does not appear because a placement was turned off.
Price and entry
On topical YAN placements and in external networks the click or conversion price depends on audience quality, competition and how many placements of the needed topic there are. Network CTR does not affect the click price on YAN search or on Yandex search. The search click price includes only impressions and clicks of the main search. A lower network CTR does not raise the search price because of that. This is not a promise that a network click is cheaper.
Entry to YAN: visited, quality sites, multi-step moderation after an application, a Russian-speaking audience, paid hosting. Poor content and sites created specifically to earn from placing ads are not accepted. Those are admission rules, not a column of invalid clicks and not a statistic of violations. Invalid traffic that has already happened stays on the antifraud help.
A guide for one week
Open Placements, or Report Wizard grouped by “Placement name”.
Write grey rows down as already blocked. Do not block them again.
For a disputed placement, check whether it is one conversion or two. Such a price can be far from stable.
If the data is thin, do not call it statistically significant: the help text does not state a number. Either gather a longer slice, or turn a previously disabled placement back on to recheck it, as the help text suggests.
Give ineffectiveness first to “Maximum conversions” or to key goals.
If you still block, check the format limit and do not touch Yandex search or the whole external network.
Account for a narrower audience. A site on the list turns off topical pages and search on that site.
Do not carry network CTR into the search bid.
Do not confuse entry moderation with today’s impression block.
If there are several campaigns, the impression change can be made in one report for all of them. Check that you see the grey status on each.
An example of a grey row
A teaching example.
A placement is already grey in three campaigns. It is not added to the block again: it is blocked. It is turned back on for a week, to recheck, as the help text suggests. In the week there is one conversion. The price is not called stable, and it is not blocked “forever” again only because of that one. The strategy that bids on a forecast stays on.
The banner list is at 900 domains out of 1,000. There is room, but Yandex search is not put into that room. There is no video in the campaign, so the hundred video domains are not spent. Apps are not in the example.
CTR after the placement is turned on is low. The search click price does not change because of that CTR. “The placement once passed an application” is not used as an argument to keep or remove the grey status: entry rules and a recheck of a report row are different actions.
Checklist
The block was made from the report or from Report Wizard, not from memory.
Grey placements were not blocked a second time.
Previously disabled ones were turned on at least once for a recheck, if you are following that piece of advice.
One or two conversions were not called a stable price.
“Statistically significant” was not replaced with an invented click count.
Ineffectiveness was set next to a forecast strategy.
The limit of 1,000 domains or 100 for video was checked; apps were counted in impression places if the list is mixed.
Yandex search and a whole external network are not on the block list.
Narrowing of the audience was named.
Network CTR was not written into the search price.
Moderation rules were not called a drain report.
Until the grey row and the list limit are checked, the “full guide” has not been walked: it is still a button without a limit.
What to do with a placement you already turned off
Grey is not a verdict forever. The help text explicitly suggests turning a previously disabled placement back on and rechecking it. A recheck makes sense when the offer, the strategy or the season of demand has changed since the last block. It does not have to “prove a drain”: a number for statistical significance is not stated, and one new conversion can still be far from a stable price.
The recheck order is short. Remove the block in the same Placements report or in Report Wizard by name. Write down the date you turned it on. Wait for a slice with more than one or two conversions, or honestly write that the slice is still short. If the price jumps on that slice, return the decision to the strategy with a forecast, not to the manual list. If you block the placement again, check that the domain fits the format limit and that you are not also blocking Yandex search.
Several campaigns are edited from one report. That is convenient and risky: the grey label must be visible on every campaign you touched. A block switched “on for all” turns the placement off where it might have been left under the strategy. Before saving, walk the campaign numbers in the grouping.
The limit, the auction and entry are three different protections
They are often folded into one sentence, “YAN is protected”. There are three sentences.
The first is the list. A banner stops at 1,000 domains, video at 100, and an app, in the network Q&A wording, shares 1,000 places with sites and external networks. A full list does not improve the conversion forecast. It only keeps new names out and can narrow the audience, including a site’s topical pages and search on it.
The second is the auction. A low network CTR is not an argument to raise or lower the search click price. Search is counted from its own impressions and clicks. The network price lives separately: the placement’s audience, competition, the number of placements of the topic. A placement block does not replace that formula. It removes the placement from impressions if it fitted the list.
The third is entry. Multi-step moderation, a Russian-speaking audience, paid hosting, refusal of poor content and of sites built to earn from ads. A placement that is already grey in your report does not “fail” those rules after the fact. And a placement that once passed them does not have to stay in impressions: an impression block is your action in the report, not a second moderation.
Invalid traffic is not in the three sentences. Grey, a low CTR and hosting do not create it. If it is needed in the conversation, it is brought from the antifraud help as a separate line, not from this guide as a consequence of a block.
The second week of the example
The placement turned on for a recheck is left for seven days. There are two conversions. CPA between them diverges several times over. That is exactly the case where the price on one or two conversions is not stable. It is not returned to the block the same day. “Maximum conversions” lowers the bid where the forecast is worse, and the banner list stays at 900 of 1,000.
Beside it, in Report Wizard by placement name, a second campaign still shows the placement as grey: the first week’s edit was not applied there. The guide requires you to notice that, not to assume “we turned it off everywhere”. Either the grey status is removed there too, or the note says the recheck runs in one campaign only.
CTR for the seven days is low. The search click price for the same days is not tied to that CTR. The client report says so. Moderation is not mentioned as the cause of grey: grey means “we blocked impressions”, not “Yandex refused the site at entry”.
At the end of the second week one new domain of another placement is added to the block, where the slice is longer and the decision is no longer about one conversion. The domain count becomes 901. There is still room to 1,000. The video list is not opened. Search is not touched. The help text allows this one domain to narrow the audience, and that is written next to the block, not after a complaint that impressions fell.
If in the third week the count reaches 1,000, a new banner block stops. From there the strategy and the recheck of grey rows do the work, not an attempt to squeeze in domain 1,001. Video, if it appears, gets its own ceiling of 100. It is not filled from the banner remainder. An app, if the list is kept by the network Q&A, will take impression places together with sites and external networks, up to 1,000, and that is another counter. You cannot mix in “another hundred banner domains because video is empty”: empty video does not extend banners, and the banner remainder is not an app’s impression places.
The guide closes on the account: see grey, recheck by turning it on, do not decide from one conversion, do not invent a significance threshold, do not touch search, do not confuse entry moderation with the block button, and stop at the list limit. Whatever beyond that is called click fraud lives in the other materials linked at the top, not in the grey row.