How to check that goals and the lead form work
Contents
Share
A goal works when Yandex Metrica counts the action you yourself named as the goal. Conversion is the share of such visits among all visits. A goal firing still does not mean the form collected a lead rather than a second view of the thank-you page.
Why there are clicks and no leads in the report, including a broken goal, is covered in clicks without leads. Here is the check: what actually counts, whether the strategy has enough achievements, and whether the goal is counting the page twice.
What actually counts as the goal
The Metrica glossary defines conversion as the share of goal visits in the total number of visits. A goal is an action the site owner needs: a page view, a button press and the like. A goal visitor is someone who met the goal condition.
If the condition is the thank-you page, conversion measures that page. It does not measure whether the lead is real, unless the goal condition itself requires that. Before you repair the traffic, read the condition. Someone else’s action will not enter the numerator. Your own extra one will.
Ten achievements a week is the strategy’s line
For a Direct strategy to learn on a goal, that goal needs at least 10 achievements a week. If there are fewer, the guide suggests a goal higher in the funnel, or a change of budget or conversion price. Separately, the goal is checked by its own conversion, and you look at whether Metrica counted it.
Ten is not a grade for the form and not a sign of fraud. It is the learning line. Say the form visibly “worked” during the week and the goal has six achievements. For the strategy the guide calls that too few and suggests a higher goal, not a verdict that the leads are fake. Six is a worked number under the line, not the account’s statistics.
An empty conversion next to live clicks can also be Metrica not counting the goal. The guide puts that question apart from changing the budget. How the lead price jumps on a small number of leads is covered in how to calculate CPA. You do not treat the price on six achievements.
A mark in the recording, and a second thank-you
A Webvisor recording has a goal-achievement mark. You can use it to see whether the mark was set in the session where the form was sent. The player’s other marks, pause, keyboard and link click, are not required for checking the form. How the player is built is covered in how to look for bots in Webvisor. The checked guides have no step-by-step form debugger, and this article does not invent one.
The next trap is on Direct’s side. Invalid traffic does not include repeat conversions in different visits, a second opening of the thank-you page, a wrong contact, an off-target filling of the fields, or a form filled for a reward. The goal can fire, and Direct will not remove that row. What the filter takes and what it refuses is covered in invalid clicks.
The form check is therefore two-sided. First, whether Metrica counted the condition you set, and whether the recording of the submit has the mark. Then, whether a page Direct refuses to filter is being counted a second time. The on-site check does not count money and does not configure the counter’s goals. If there is no answer, the visit is let through.
A short pass:
Read the goal condition. A view of the thank-you page is a view of the thank-you page.
Look at that goal’s conversion and at whether Metrica counted it.
If there are fewer than 10 achievements a week, the guide suggests a goal higher in the funnel, another budget or another conversion price. That is not a fraud diagnosis.
In Webvisor, find the goal mark on a session where the form was sent.
Do not expect a second opening of the thank-you page in the invalid-traffic column.