In the Direct glossary, conversion value is the margin from a goal. Strategy profit is (value minus conversion price) times the number of conversions. The help's own numbers show when that profit is zero.
How CTR, conversion, CPA and ROI are actually defined in Direct and Metrica, and where the formulas have no separate spam term. Behaviour-based robots stay in bounces by default.
Why someone else's fraud rate cannot be multiplied by Direct spend, and how not to count twice the money already returned to the shared balance.
Which four attribution models remained in Metrica from 20 May 2026, how the same path of four visits is split differently, and why spend is matched to a campaign rather than written into the visit.
Why Metrica’s expenses report does not subtract spam from CPA, how a goal visit differs from every form submit, and how a CRM upload separates a lead with a status from a form fill.
How Yandex Direct calculates profit from conversion value, how the glossary ROI differs from Metrica’s ROI, and which weekly budget the help recommends before a channel can be judged at all.
Where Metrica shows long-term value even though the page never says LTV. How a cohort differs from Retention, and how robot visits change bounces and depth in the slice you use to compare sources.
In the Yandex Direct glossary, advertising cost share is spend relative to the revenue it brought, measured in percent. How Metrica calculates it, how it differs from ROI, and what a strategy limit needs you to pass.
In Yandex Direct and Metrica help, the price of an action is called CPA, and the abbreviation CPL is not defined. How a report’s actual CPA differs from the strategy price, and which four CPAs sit in the expenses report.
In Yandex Direct, CPC is the click price actually charged under the auction rules. What it depends on in search and in the networks, how the average differs from the bid, and why the charged price can exceed the bid.
A Metrica bounce is one page view shorter than the threshold and without a non-bounce event. Why a high rate is read as weak engagement, and how robots can raise it.
Direct’s glossary defines ROI without a percent sign. Metrica multiplies the same fraction by 100. Neither formula has a separate term for empty clicks.
In Yandex Metrica, conversion is the share of goal visits, not a count of leads. How a visit differs from a goal completion, and how Direct labels CR and CPA.
Robotness is the share of visits Yandex Metrica classed as robots by behavior. It is not the share of your Direct budget. The two systems differ, and the report mode is the one on your screen.
The loss is the share of spend you were charged, behind which there was no buyer. The invalid-clicks row is not part of that sum: you were not charged for it.
Cost per lead in the report is spend divided by leads. The conversion price on a Yandex Direct strategy is a different number: a limit you set, not the period's result.
There is no normal CTR. It is clicks divided by impressions, and one number for a whole campaign mixes search with the ad network. Compare like with like, over one period.