How to tell a real lead from a fake one
What Direct does not treat as an invalid conversion, how a call longer than 30 seconds differs from spam, and how the CRM status Spam order reaches Metrica.
12 min read
Leads and inquiries
Protecting ads when the leads arrive as calls
How to read Metrica’s four call goals, how a dynamic number differs from a static one, and why a call with no visit never becomes a goal. The linking window is 21 days.
13 min readHow to judge an ad contractor when the traffic is dirty
How to check a contractor against Yandex Metrica and Yandex Direct: CRM order matching, lead quality, representative access, and goals without opening the counter.
6 min readInflated calls: how to notice fraud in phone calls
Thirty seconds in Metrica is the threshold of a goal call, not a sign of inflation. How a dynamic call differs from a static one, and why a tap on a number is not a conversation.
5 min readHow to check the phone and email on a lead
The browser checks email shape and does not check a phone number. What confirms a mailbox, why a tap on a number is not a call, and why Direct states two different rules for a bad contact.
6 min readFake leads: where they come from and how to tell them apart
A repeated form, a failed submit, and a wrong contact are not the same thing. What Yandex Direct does not treat as an invalid conversion, and how a spam-order status reaches Metrica.
6 min readSpam in leads: a full guide to protecting forms
What OWASP calls form spam, why a captcha and a single trap field do not close a submission, and the order to put on a form without expecting a refund from Direct.
10 min readFraud in CPA networks: how partners fake leads
The OWASP catalog separates spam, metric skewing, and inflation of paid volume. How to mark a spam order in a CRM upload, and why mass signups are not password guessing.
6 min readUnqualified leads and how they relate to traffic quality
Yandex Direct does not treat an off-target form as invalid traffic. How to separate that lead from metric skewing, and what Metrica goals and CRM actually show.
5 min readWhat a honeypot field in a form actually does
A hidden empty field and a blocked robots.txt path are cheap OWASP checks. Why one of them is not a form defense, and where a visible captcha fits.
7 min readHow to protect a form from bots without a captcha
Three OWASP layers, a hidden field, email confirmation, and Turnstile. Where a captcha stays a fallback, and what a computational task does not undo.
6 min read