A Metrica goal is the condition from which the share of goal visits is calculated. A form expects a form tag and a submit button, a counter can hold up to 200 goals, and ten completions a week is the strategy’s training threshold.
Direct treats utm_source, utm_medium, and utm_campaign as required. Metrica distinguishes letter case, reads the tag from the first page view, and does not write spend onto a visit that has no tag.
yclid is the click number Direct places in the link. Metrica reports do not show it. An offline conversion tied to it lives 21 days and attaches to the visit with that ad.
Direct's help calls a manual review of placements impractical, and an IP ban is limited to 25 addresses. When account settings are enough, and what observation mode adds.
An ASN is the number of an autonomous system with one routing policy, not a data-center label. Known data-center traffic appears in GIVT examples, and a Yandex address in Yandex’s own AS does not by itself prove a robot.
A W3C note calls a fingerprint the ability to recognize a browser by its settings and observable traits. Clearing cookies and using a VPN do not end that link, and article 11 of the statute does not call technical traits biometrics.
A forward proxy requests a site on the client’s behalf and does not always hide the address. MDN, the RFC, and Google Ads never define the phrase “residential proxy”.
How a Yandex Metrica robot differs from SIVT, a windowless browser, a search crawler, and a visit triggered by a chat question. A way to keep those cases apart.
The Invalid clicks column is clicks Google Ads has already filtered, and they are not charged. How that column differs from a credit, and why an IP exclusion does not empty the site logs.
Conversions Direct has marked as fraud do not train the strategy. What it trains on instead: 10 goal completions a week, the report price, and a mid-week budget restart.
Direct’s antifraud runs before the impression, on the click, and after the visit. How it differs from Metrica’s robots, and why fraud can still reach the site.
Direct’s geotargeting looks past the current pin, and the schedule limits impressions, not a click on an old tab. How to set region, hours, and holidays.
A Yandex Direct campaign can list up to 25 IP addresses, and the help page still advises against the ban even when activity looks suspicious.
A placement is banned from the Placements report or by a list on the campaign. Yandex search cannot be closed this way, and two help pages disagree on the list limit.
In VK Ads placements are chosen by hand, and the help explains fast spend by the bid and the audience. What click verification actually does, and the order to walk the settings.
How to read network placements, how a block list differs from a strategy that bids on a conversion forecast, and why network CTR does not raise search CPC.
A Metrica bounce is one page view shorter than the threshold and without a non-bounce event. Why a high rate is read as weak engagement, and how robots can raise it.
Direct’s glossary defines ROI without a percent sign. Metrica multiplies the same fraction by 100. Neither formula has a separate term for empty clicks.
First name the point — sign-in, registration, catalog, or checkout. Then verify a crawler by more than the User-Agent string, and do not put one switch on the whole domain.
Price copying, buying out scarce stock, a cart left unpaid, and stolen passwords are different events. What they share with routine invalid traffic, and an order for the shop.