Why Binetro: ad budget protection without paying for traffic
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Binetro protects your ads from click fraud and saves your company's ad budget. We check every visit to your site, separate bots from people and show where junk traffic comes from. It does not matter where you buy clicks — VK Ads, Yandex Direct, Google Ads or any other platform: protection runs on your site and covers them all.
This is the first post in our news section, so let us start with the essentials: what we do, how we differ from other services and what it costs. At the end there is a calculator that shows how much protection will save you.
What Binetro does
Every visit from an ad goes through one fast check. A script on your site sends the visit data, and Binetro makes one of three decisions:
Let in — it is a real person, who reaches the site straight away.
Check — the visit looks doubtful, so the browser solves a short computational task. A person does not notice it, while it is costly for an automated client.
Keep out — it is a bot, and it never reaches the site.
We explain how this kind of check works in How click fraud protection works. For an advertiser, the result matters more:
bots never reach your forms and goals, so your statistics and automated bidding learn from real people, not fake visits;
the dashboard shows which campaigns and placements send click fraud, so you can switch those sources off and stop paying for them;
disputed clicks are backed by data rather than a feeling that "the budget is being drained".
If the check does not answer for any reason, the visitor is let in. A real customer never hits a locked door because of a failure on our side.
Connected in one or two clicks
No one on the market makes connecting easier than Binetro. With other protection services, setup usually starts with DNS changes, a proxy in front of the site and server edits. With us, a site connects in one or two clicks.
Here is how it works in practice:
Add your site in the Binetro dashboard.
Paste the script into your site settings — on Tilda, WordPress or in the code of any other site.
Done: protection works from the very first visit.
You do not need to touch your ad campaigns: the check runs on the site, not in your ad account, so links, tags and campaign settings stay as they are. Step by step instructions are in How to add bot protection to a site.
Lightning-fast checks
Binetro works at lightning speed: the "bot or human" decision takes less than 0.1 seconds on average. The check is done before visitors can take in the first screen, so real customers simply do not notice it.
Speed here is about money, not comfort. If protection slows the site down, some real customers leave before the page loads. Then the savings on bots are eaten by losses on people. With Binetro, there is no such trade-off.
A flat price instead of paying for traffic
Many protection services charge by traffic volume: for every visit or every thousand checks. On a small site this goes unnoticed. But the more advertising you buy, the more protection costs, and on large campaigns it starts costing more than the ads themselves.
Binetro does not charge for traffic. We take a flat fee for unlimited traffic to your site — 3,333 ₽ per month when paid annually. Your ads grow, your traffic grows — the price of protection stays the same.
Here is how the two models diverge as traffic grows. The example uses a notional rate of 0.5 ₽ per visit:
- Pay per traffic (example: 0.5 ₽ per visit)
- Binetro, ₽ per month
| Visits per month | Pay per traffic (example) | Binetro |
|---|---|---|
| 10,000 | 5,000 ₽ | 3,333 ₽ |
| 50,000 | 25,000 ₽ | 3,333 ₽ |
| 100,000 | 50,000 ₽ | 3,333 ₽ |
| 200,000 | 100,000 ₽ | 3,333 ₽ |
Complete analytics and alerts
Your Binetro dashboard collects complete, transparent analytics for your site:
how many visits came in and how many were filtered out;
why a visit was flagged as suspicious;
which campaigns and placements send junk traffic;
how the picture changes day by day.
Nothing is hidden behind "just trust us". So you do not have to keep the dashboard open all day, we send clients a weekly email on what happened to their site. And if the site is hit by a DDoS attack or a similar event, an alert arrives right away instead of waiting for the weekly report.
How much clients save
On average, clients save at least 20,000 ₽ of ad budget per month with Binetro. With a subscription of 3,333 ₽ per month paid annually, Binetro pays for itself five to ten times over.
- ₽ per month
| Per month | Per year | |
|---|---|---|
| Client savings | from 20,000 ₽ | from 240,000 ₽ |
| Binetro subscription | 3,333 ₽ | 39,996 ₽ |
| Net gain | from 16,667 ₽ | from 200,004 ₽ |
Work out your own savings. Enter your monthly ad budget and the share of clicks you think bots are eating. If you do not know the share, start with the signs in Signs that your ads are being click-frauded.
The calculation of click fraud losses is covered in more detail in How to calculate the budget lost to click fraud.
What comes next
This section will carry project news: new features, integrations and what we learn about click fraud on real sites. Connect Binetro today — your dashboard starts collecting statistics from the first visit.